Colours
Our corporate colours help convey our brand personality, which is vibrant and authentic.
Consistent use of these colours is vital to our corporate identity. It must be ensured that only the colour palette and the colour formula percentages specified in this document are utilised when displaying the Wetpaint logo and designing other visual elements for communication, whether in print or electronic media.
Primary Colour
Wetpaint Red
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Colour Breakdown
Pantone: 185 C
Hex: #e30613
CMYK: C0 M100 Y100 K0
RGB: R227 G6 B19
Usage Rules
Solid at 100% opacity. The primary accent colour to create focus, energy and brand recognition.
Secondary Colours
Wetpaint Dark Grey
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Colour Breakdown
Pantone: 445 C
Hex: #706f6f
CMYK: C0 M0 Y0 K70
RGB: R112 G111 B111
Usage Rules
30% - 100% opacity. For structured backgrounds, typography and grounding elements within layout.
Wetpaint Black
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Colour Breakdown
Pantone: Process Black C
Hex: #000000
CMYK: C75 M67 Y67 K90
RGB: R0 G0 B0
Usage Rules
Solid at 100% opacity. For strong typographic contrast and high-impact monochrome applications.
Tertiary Colours
Wetpaint Light Grey
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Colour Breakdown
Pantone: 445 C
Hex: #c4c4c4
CMYK: C23 M18 Y19 K0
RGB: R196 G196 B196
Usage Rules
30% - 100% opacity. For subtle backgrounds, panels and tonal layering to maintain a clean visual balance.
Wetpaint Burgundy
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Colour Breakdown
Pantone: 7628 C
Hex: #951a1d
CMYK: C17 M98 Y93 K33
RGB: R149 G26 B29
Usage Rules
Solid at 100% opacity. Used as a drop shadow for Wetpaint red logo, in gradients and as tertiary accents.
The burgundy colour may not under any circumstances dominate any visual layout.