Lettermark
The lettermark 'W' is the chief differentiation and underpinning symbol that represents our brand. It should always remain clearly perceived in interaction with typography, image, and layout elements and must never be dominated by other design components.
Download our full lettermark pack with the approved PNG assets.
Appearance
The lettermark can appear in Wetpaint Red, flat black or flat white and must stand out clearly against every approved background. Elements with similar colouring may not be placed behind or on top of the lettermark.
Red on white
White on red
Black on white
White on black
Positioning
The lettermark is mainly used at the bottom right-hand side of communication materials. It may overlay spaces or images as long as the mark remains clearly perceived and structurally intact.
Important: when trimming the lettermark, at least 80% of its integrity must remain intact so it stays clearly distinguishable.
Bottom-right placement
Trimmed placement