Logo

Our logo is a self-expressive representation of our culture - authentic, timeless, fluid. Our corporate signature consists of the core logo: the Wetpaint script wordmark paired with the lettermark. Always use approved artwork. Never recreate or alter the logo in any way.

Logo Formats for Download

Adobe Illustrator (Vector)JPEG (White background)PNG (Transparent background)

Download our full logo pack (Adobe Illustrator, JPEG and PNG)

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Rules of Integrity

Clear Space

For a consistent and cohesive brand, it is important to use the Wetpaint logo correctly at all times. Clear space around the logo must be observed. The defined clear space zone may not be invaded by any other element such as type, images or other logos.

When to use the Tagline with the Logo

The core logo with the tagline is only to be used on large format displays or instances where the logo is larger than 60mm. The tagline may not be altered or substituted. It is not to be used separately from the core logo.

Minimum Logo Size

The minimum size of the logo depends on the mediums or materials being used. The minimum size for print is 25mm wide. For digital, the minimum size is 90px wide. Never reproduce the logo below these minimums.

Logo Usage

Full-Colour Logo

This is the preferred version that is to be used on light backgrounds ONLY. It must never be placed on a coloured, dark or photographic background.

Colour Reverse Logo

This is also a preferred version, to be used on dark backgrounds. The white wordmark provides contrast while the red lettermark retains brand recognition.

Solid White Reverse Logo

This logo must be used rarely, when reproduction limitations force its use. It is acceptable only on dark or coloured backgrounds where the full-colour version cannot be reproduced.