Typography
Typography plays a key role in building our brand. Only the fonts outlined here may be used to ensure consistency across all touch points.
Signature Font - Stalemate
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Uses: None
This is our word mark font and is to not be used in any internal or external material except for how it is represented on our logo.
Tagline Font: Arcon Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Uses: Wetpaint Communication Collateral
This is used for printed materials and external/third party communication e.g. business cards, TVCs, brochures and posters. It is also used for headers, sub-headers and body copy for PDF presentations and documents. It must not be used in any open ended software like Microsoft Office or email signatures.
Correspondence Font: TW Cen MT
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Uses: Internal Communication
It is used for headers, sub-headers and body copy for internal open ended documents e.g. Word, Excel, PowerPoint, emails and email signatures. It must not be used for external collateral such as printed materials and TVCs.
The font ratio works in increments of four with the body copy always used as the minimum value. Example: If the body copy is 10pts, the sub-header will be 14pts and the header will be 18pts.
Website Font: Arimo
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Uses: Online Where Text Is Live
A web-safe font used for headings to ensure text always displays correctly online. It keeps layouts clean, readable and consistent across all screen sizes. This font is approved for online use only and must only be used where text is live.
Website Font: DM Sans
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Uses: Online Where Text Is Live
A web-safe font used predominantly for body copy to ensure text displays correctly and consistently online. This font is approved for online use only and must only be used where text is live.
To ensure readability and avoid mobile usability issues, website text must not be used below 15px.